Rainy days can come unannounced. If you are a small business owner, a sudden financial crisis can put a dent in all your plans. A global economic recession looks inevitable amidst the coronavirus outbreak.  That's why building an emergency corpus is exceptionally critical. It can help you weather through the rough days with ease. So even when your business is unable to operate at... Read MoreAboutRead More »

Women can do-it-all! Whether it's a small business, multinational corporations or simply creating a niche for themselves in male-dominated industries, women have reached dizzying heights through struggle and perseverance. Where every woman dreams of being independent and self-sufficient, Niyogin as an NBFC lends a strong support to these dreams of women entrepreneurs in... Read MoreAboutRead More »

When you are ordering a pizza, the person on the other side often asks, “Should I add a Pepsi or a Coke?”   When you are buying a mobile phone from an online retail store, the shopping cart interface asks if you would also like to buy a screen guard or a back cover for the phone. This is called upselling.   It simply means encouraging or persuading a customer to buy... Read MoreAboutRead More »

Sales leads are people (prospective customers and clients) who have in some way shown interest in your business. They may have left a message through your contact form on your website, they may have called you, they may have shown interest in your business or your brand in a conference or they may have responded to one of your surveys or reach out programs or they may have... Read MoreAboutRead More »

What is Government E-marketplace? It is a national public procurement platform that was launched in August 2016. Its aim is to facilitate public procurement through a centralized web portal. If you are looking for business partner, this might be the best place for you to begin. Since everything happens via technology and digital processing, there is a heightened degree of... Read MoreAboutRead More »