Turning Kirana stores into Financial Kiosks


The iServeU platform powers our Rural Tech segment, wherein it enables the partners and their retail stores to serve rural individuals by providing financial services locally. On one hand we tie-up with product partners such as banks, insurance companies, among others, to help facilitate technology-led product delivery system. On the other hand, through our partnership-led model, we onboard Banking Correspondents (BC) partners (includes enterprises and local community BC’s) on the platform to reach out to local retail stores. By connecting product partners, BC partners, and BC agents in one place, we make the retailer well-equipped to provide frictionless and easily accessible banking, financial, and payment services to local communities. Our Rural Tech product stack includes Aadhaar Enabled Payment System (AePS)/ Micro-ATM (M-ATM), Bharat Bill Payment System (BBPS), Domestic Money Transfer (DMT), Aadhaar pay, Transaction-led Credit and Microinsurance.

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